#EcoAware means not only looks from our collections made from more sustainable materials or products sewn in factories that meet the standards for reducing the use of natural resources in the production process.
It stands for the entirety of our actions implemented in the pursuit of creating more sustainable fashion.
#EcoAware means not only looks from our collections made from more sustainable materials or products sewn in factories that meet the standards for reducing the use of natural resources in the production process.
It stands for the entirety of our actions implemented in the pursuit of creating more sustainable fashion.
Our ultimate goal is to make a difference in how the factories operate. That is why we have joined the global ZDHC initiative and their mission to implement the best possible and sustainable chemical safety practices throughout the supply chain.
In 2021, the energy on which our servers run came exclusively from green energy. In 2020 we looked into every option whenever we’ve had the possibility to choose our suppliers. The outcome? More than 25% of the electricity used by our stores came from renewable sources.
We continue to work towards eliminating single-use plastic in our company’s operations. By 2025, all plastic packaging will be either 100% reusable, recyclable or compostable.
In the Eco Aware collection, we aim to replace standard textiles with materials made in a more sustainable way. The process includes i.a. organic fibers made of raw materials grown with the use of ecological methods and means of protection with the sustainable water management. We also use fabrics based on wood cellulose, including LenzingTM EcoVero, which is viscose produced from certified raw materials in a closed-loop process. Our offer also contains recycled fabrics – natural, such as recycled wool and cotton, and recycled synthetic fibers such as polyester produced from PET plastic bottles and pre- and post-consumer waste.
We’re gradually increasing the share of more environmentally friendly collections. In 2025, garments with the Eco Aware label in Reserved will constitute 50% of our offer.
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The clothes that are a part of the Eco Aware Production collection are made in factories that use innovative and eco-friendly technologies. These factories implemented closed-cycle systems of internal water circulation. Special photovoltaic panels are placed on the roofs of the buildings. The energy that powers the production process comes from a renewable source. These factories also have their own post-production water treatment facilities, which use biological treatment methods. All of the suppliers undergo thorough inspection to verify the environmental impact of their actions.
In 2019, we were the first Polish company to join the New Plastics Economy Global Commitment program, which helps us to reduce single-use plastics and replace It with more sustainable materials.
Since 2020, we have been members of the Polish Plastics Pact, an initiative which unites the companies in a joint effort to create a closed loop recycling system.
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We have significantly reduced the amount of plastics by removing plastic bags from our stores and shipments from the online store, as well as from the film on price tags. We continue to replace plastic tag strings with cotton strings coated with natural wax.
We keep on replacing plastic hangers with paper ones. We no longer have plastic fillers. For products, which require extra protection against deformation, such as shoes and bags, we use adequate paper equivalents.
In 2020, we launched the Eco Aware Stores program, which will be implemented in all of our stores by 2025. We are currently testing the SolarCool technology, which uses solar energy in the cooling system of air conditioning units.
Our stores have energy-efficient display screens and smart video wall control systems. Together with the correct preparation of the content displayed, this reduces energy consumption by approximately 40%. We have also introduced such solutions to our retail chain as: a progressive LED lighting system; a state-of-the-art air conditioning system with the highest energy efficiency factors that adjusts to the intensity of customer traffic; and escalators with motion sensors that slow down when not in use.
In all of our retail stores we have foregone the use of plastic bags in favour of recycled paper ones.
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We collect used clothing that is later donated to those struggling with a difficult life situation. The items collected in selected stores go to people in need throughthe St. Brother Albert's Aid Society which runs night shelters for the homeless across Poland. Containers for used textiles can be already found in 50 LPP brand stores throughout the country.
In accordance with our Sustainable Development Strategy from 2021 100% of Reserved products containing natural down and feathers meet the requirements of the Responsible Down Standard. It ensures that the down and feather used in the padded products derived from birds raised in compliance with the principles and criteria of animal welfare. The RDS was developed by the global non-profit Textile Exchange in collaboration with farmers, animal welfare experts, land protection professionals, as well as brands and retailers from around the world.
Our offer includes Eco Aware outwear pieces with recycled filling. It applies to the 82% of jackets in the Kids offer, 71% in the women's collection and 24% in the men's collection. The filling in these models is made of recycled PET plastic bottles as well as post-consumer waste. Selected plastics are processed into new high-quality fibers. By using recycled textiles, we reduce waste and use less water, energy and natural resources than in a conventional production process. The recycled fibers used in the production of Eco Aware models are certified by independent bodies according to the Recycled Claim Standard (RCS) or Global Recycled Standard (GRS). We verify each certificate and complete documentation confirming the compliance of the material with our guidelines.
